RoadBlockInc is a web site design company based in Chicago, IL. We specialize in web design & redesign, graphic design and logo design.

Road Block Inc. Serving Small and Medium Sized businesses all across the the North Shore and in Chicago.

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Consider an Online Presence

Do you have the need for a website? Having a web presence and an
e-mail address is essential in today's new world of communication. The World Wide Web is the fastest growing market of advertising in history period. The web is an invaluable tool to provide others with knowledge. It has become as necessary as having a business card or phone number, however, a web site provides 24 hour, 7 day a week accessibility / advertising.

Some of our clients have found Road Block Inc. via search terms like: Skokie, Northbrook Web Design, Evanston, Highland Park, Niles, and more.

We work with clients all over the north shore, including Deerfield, Evanston, Glencoe, Glenview, Highland Park, Kennilworth, Lake Bluff, Lake Forest, Lincolnshire, Lincolnwood, Morton Grove, Northbrook, Northfield, Skokie, Wheeling, Wilmette, and Winnetka.

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The Key To Effective Design

Article written by Dr. D. Schroeder

Organization is really the mainstay of effective design. First, you need to know what point you're trying to make. Whether it's a newsletter or an ad, if you don't know the main theme you want to get across, you'll be designing things forever trying to get where you want to go by trial and error. Try to sum up your main point in a few brief words, or at least one sentence. Then build the basis of your entire design, including and sub points you want to make, in the same way you organize the points you want to cover in a presentation or a group discussion. Think of a good ad design as a great piece of artwork, expressive and able to relate a little bit to almost everyone. That's where your main point helps your focus. Then, add in all the little sub points you also want to make, and work them in according to their order of importance. Remember, not everyone will pick up everything you put in an ad or design. So keep the points simple, cover just a few things, and cover them in the order of most importance.

Like art, a good design is very detail oriented, but just like an exceptional piece of art, an exceptional design only puts in exactly what it needs and nothing more. Intricate detail is always important, just remember that good detail adds to the overall effect, it never takes away from it. If you have too many details, the reader doesn't know where to look first. A good design helps the reader to focus and understand what you're telling them. If you're not sure that a point should be made, it probably shouldn't. When you keep your designs simple, and follow a few basic rules, you'll increase your reader's ability to follow what you're saying 100%.


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